Four deliveries, and the last one is what you pay for
Most parties stop at a report. A report is a bill for reading. What you need is a judgement: what is going on, why, how you stand against the others, and what you do about it. In that order, because that is how a decision gets made.
What people find about you today
What is literally on the screen for your name, on Google and on ChatGPT, Gemini, Claude and Perplexity. Word for word, side by side, not summarised. This is the only part where you see something you could not have known.
Why that is
Whether it is the site, the sources your reputation leans on, or the questions you stay silent on. Every finding from the first delivery is traced back to a cause here, so nothing is left unexplained.
Why they choose the other firm
Your position beside the firms you lose work to, and whether it is the firm selling itself there or the person. This is the part that gets uncomfortable, and that is the point.
What you do about it
In order of what returns the most, with a measurement model that tells you later whether it is working, and a decision memo you can take to your partners.
What we need from you
Every step names what we ask of you, so nothing waits on a question nobody asked.
Introduction
We go through what you need and whether this fits. If it does not fit, we say so.
From you: your web address, and whoever decides.
The conversations at the start
We get to know your firm, your clients and where you are heading. Without that you measure something, but you judge nothing.
From you: your practice areas, your audience, and what makes you different.
Four deliveries, four conversations
Each part is gone through with you, not sent as a file. You build towards the decision in four steps.
From you: one conversation per delivery.
The decision memo and the session
The whole is gone through with the people who have to decide with you.
From you: your partners at the table.
After that: carrying it out and keeping watch
The roadmap and the measurement model from the last delivery are exactly what the ongoing work then carries out. The final session is a handover, not a conclusion.
From you: a message when something changes.
Start with the judgement, not with a proposal
The Foundation shows in black and white what people and AI find about you today, and what you do about it.
Request the Foundation