The habit changed. And the internet keeps changing.

Why now

• StatCounter · 2024

  9 in 10 searches still go to Google

  Google's share of searches in 2024: Europe 91%, United States 88%, United Kingdom 94%. Share of page views, not of people.

  Source StatCounter, Europe 2024 · US · UK

• Pew Research Center · 22 July 2025

  1 in 5 Google searches now shows an AI answer first. 1% click a source in it.

  Measured on 68,879 searches by US users. When an AI summary appears, users are less likely to click any result and more likely to end the session.

  Source Pew Research Center

• SparkToro and Gumshoe · January 2026

  Less than 1 in 100 chance an AI gives the same list of brands twice for the same question

  About 3,000 runs across ChatGPT and Google's AI. The same question, asked again, returns a different shortlist. That is why Beacy measures repeatedly.

  Source SparkToro

• Profound · July 2025

  40 to 60% of the sources AI cites are different one month later

  About 80,000 prompts per platform. A source that is cited today is not cited next month. A one-off fix fades.

  Source Profound, AI search volatility

By Gijs van Wulfen

Co-founder Gijs van Wulfen writes about why ideas, expertise and trust fail to get through. The same mechanism applies to a firm's digital picture. Four articles that touch what Beacy does.

• gijsvanwulfen.com

  AI gives you speed, but it cannot give you trust

  AI can analyse, generate and write. Trust still comes from people and the sources they can check. That is why Beacy fixes the sources AI reads, instead of writing more.

• 23 September 2026 · gijsvanwulfen.com

  Why innovation needs discipline

  Five disciplines: commit, collaborate, experiment, persevere, deliver. Beacy's loop is the same discipline applied to a firm's answer in search and AI: measure, trace, fix, recheck.

• 9 September 2026 · gijsvanwulfen.com

  Innovation barriers: what stops ideas from getting through

  Habits, beliefs and structures keep good ideas from reaching impact. A firm's expertise meets the same barriers on its way to a buyer: old pages, conflicting sources, a description nobody updated.

• 26 August 2026 · gijsvanwulfen.com

  Innovation effectiveness: how to turn innovation into impact

  Focus, ownership and discipline turn ambition into measurable impact. Beacy applies the same yardstick: one commercial goal, one owner, and a recheck every month.

Press

• 20 August 2026 · Entrepreneur UK

  AI can make the wrong problem more efficient

  Beacy co-founder Nick Takkenberg in Entrepreneur UK on why organisational insight and tested assumptions come before AI tooling.

  Published by Entrepreneur UK